Advertising is the modern way of communicating with your customers to inform, pursued and emphasize a given product. It prominently creates awareness of brands, it’s products and assistance. Advertising leaves a lasting impression on a certain target audience forming a connection sub- consciously. With accurate demographics and design; forms a sense of familiarity and trust in the minds of the consumers without their knowledge. Imagine a day without phones, television or radio; we can’t right! No one can imagine a day like this. Advertisement plays an important role in the life of a customer. If not advertised accurately the said target audience will not be aware of the product thus setting a drawback to the producer.
- 1. Lasting Impression : Accurate advertising creates a lasting impression; conceiving a sense of loyalty and credibility in the minds of their audience. A dynamic and positive advertising can entice consumers to your business regardless of the economy of your competition. One of the best examples is the pharma companies’ advertisements. They show an empathetic situation to which a consumer can relate, giving an impact that “you’re not alone”. When you match a personal message to a selected audience, you can achieve a far greater connection. Thus, your company has the potential to earn more revenue without spending too much.
- 2. Continuous Business : A survey of more than 3,000 companies found that advertisers who maintained or expanded advertising over a five-year period saw their sales increase an average of 100 percent, and companies that cut advertising grew at a less than half the rate of those who advertised steadily. If you want your message to hit on the day a product launches or event is about to happen, this is the only vehicle you control completely. Advertisement also amplifies every other product a company produces.
- 3. Brand promotion : The biggest reason why branding is important to a business is because it is how a company gets recognition and becomes known to the consumers. The logo is the most important element of branding as it is essentially the face of the company. Being properly branded gives the impression of being industry experts and makes the public feel as though they can trust your company, the products and services it offers and the way it handles its business. Many consumers are more likely to visit a business after viewing an advertisement.
- 4. Amplifying Audience : Advertising helps people find the best products for themselves, their kids, and their family. Showcasing a product in an exceptional groove gives them a satisfaction of spending their valuable money which helps the consumer to get a desired result is an important factor while advertising. Advertising does the work for your consumer, as opposed to forcing your consumer to hunt down the information.
- 5. Retention of existing Customers : Advertisements use images, words, and ideals that target your desired demographic and encourages them to stay devoted to your business. When consumers see strong and positive advertisements they are more willing to buy and ready to choose your business. Your message must be able to evoke emotions from your target audience regardless. However, the content must be relevant and valuable to their clients and potential customers. Advertising reminds your consumers why they choose your business in the first place and why they should continue to choose you in the future.
Not every consumer is going to need your business’s product today, but everyday there will always be a new consumer ready to buy. Advertising makes sure that the consumer knows that when they are in need, your business will be there to help them. It is a key element of business that attempts to shape or persuade the purchase decision of customers and potential clients. Companies must establish their target market before embarking on any advertising campaign. Defining the target market is crucial because it not only helps make advertising efforts more effective, but it also lets you identify opportunities to improve your products and help your business succeed. Invest in advertising for your business and you will watch it grow and succeed.